Austrade in partnership with Investment NSW and Trade and Investment Queensland, invite expressions of interest from Australian companies interested in participating in India's largest processed food and beverage expo, AAHAR- International Food & Hospitality Show, New Delhi from 5 - 9 March 2025.
AAHAR 2025
AAHAR 2025 in New Delhi from 5-9 March 2025 is the 39th edition of India’s largest food show. It is one of the largest national B2B trade shows in India covering food products, non-alcoholic beverages, alcoholic beverages, dairy products, confectionery and bakery, fresh fruits and vegetables, nutraceuticals and more. In 2024, the show covered 70,000 square metres and saw 100,000 visitors from across India.
With a view to leverage the interim agreement with India (AI-ECTA), and a second successful participation at AAHAR 2024, Austrade together with state governments is seeking expressions of interest for participation at the Australia Pavilion at AAHAR 2025. The show provides an opportunity to interact with business customers from pan India across the following sectors:
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Market overview
India’s retail market is the third largest globally, valued at A$1 trillion in 2022 and is expected to reach A$1.5 trillion by 2030. This growth is driven by strong domestic consumption by high income earners and growing private investment in the market.
Food retail constitutes almost 66% of India’s total retail market driven by rising incomes, growing discretionary spends, urbanisation, growing online preference, increased international exposure as well as shows like MasterChef Australia and their re-runs drive interest in Australia.
India’s imports of consumer-oriented foods was A$11.5 billion in 2023. This growth is based on India’s continued economic growth over last 10 years and set to grow at 7% pa to make India the world’s third largest economy by 2030. India is poised to add 110 million middle income households (current 190 million) and 14 million high income households (current 15 million) by 2030. Indian economy is based on domestic consumption vs exports.
Australia and India ratified an interim agreement (Australia-India Economic Co-operation and Trade Agreement, or ECTA) which came into effect on 29 December 2022. ECTA eliminated tariffs on over 85% of our exports immediately and there is a phased elimination of tariffs over 2, 4 or 6 years for an additional 5% of our exports. In addition, Indian tariffs will be substantially reduced for some key agricultural products such as wine, almonds, horticulture produce, lamb, etc.
This is an exciting opportunity for Australian food and beverage exporters to capitalise on the window ECTA provides against all major competitor exporting countries continuing to attract tariffs of up to 50%.
The Australian Government has made a significant commitment to build engagement with India, Sri Lanka and Bangladesh under the banner of SABX (South Asia Business Exchange). Austrade is leveraging this engagement to build Australian presence in India in processed foods & agriculture products in addition to other sectors.
We invite you to come partner and build the Australian brand in India.
Why participate
- showcase your products to potential customers
- introductions and connections to key stakeholders in the Indian food and beverage industries
- opportunities to network with potential customers, importers and retailers
- unique opportunity to participate in India’s fast-growing ecommerce/ quick commerce market (10 min delivery) as well as modern retail with higher presence of imported goods. E-commerce presents a steppingstone to test the waters before wading into bricks and mortar retail.
- leverage Australia’s advantage of one of only a few countries with an interim agreement in the Indian market ahead of international competitors
- access an in-country briefing focused on understanding the nuances of the market, engaging with industry, identifying potential partners, decoding regulatory requirements and how to do business in India
- receive extensive support by Austrade, Investment NSW and Trade and Investment Queensland including pre-departure briefings
- Participants from all States are invited to express interest
Apply before 30 November 2024
