Gulfood is the world’s leading F&B trade show, attracting 8,500 exhibitors, 300,000 global buyers, distributors, and industry leaders to Dubai each year. Building on the success of the 2026 edition, Austrade will once again host the Australia Pavilion at Gulfood 2027, providing a premium platform for Australian food and beverage exporters to showcase their products, strengthen existing partnerships, and connect with new buyers from around the world. 

Why you should participate

The Australia-UAE Comprehensive Economic Partnership Agreement (CEPA), together with the region's strong focus on food security and premium Australian products continues to create new opportunities for Australian food and beverage exporters across the UAE and the broader Middle East. As 2027 marks the second year of the Australia-UAE CEPA, Gulfood provides a valuable platform to access these opportunities, connecting Australian exporters directly with distributors, buyers and partners throughout the region. Participants will gain: 

• prime location and branding under the Australia Nation Brand, boosting visibility in a highly competitive marketplace
• access to a curated in-market program, including opportunities to meet local partners, regional market briefings, and networking events
• on-ground support from Austrade’s regional experts and local business development managers
• collaborative branding and promotion, designed to position Australian exporters as leaders in quality, safety, and innovation
• unique opportunity to leverage Australia’s reputation for high-quality, clean, and safe food products.

Whether you’re looking to enter the region or strengthen existing relationships, participating in Gulfood under the Team Australian Pavillion offers a powerful way to elevate your brand and connect with high-value buyers across the globe. Utilise the Australia-UAE CEPA and take advantage of more opportunities in the UAE as a hub for doing business in the wider Middle East and Africa region.