Austrade invites expressions of interest for participation in Foodex Japan, Tokyo from 11-14 March 2025.
About Foodex Japan 2025
A business only tradeshow, Foodex Japan attracted over 76,000 visitors this year. The next show, in March 2025, will mark the 50th anniversary and be again held at Japan’s largest international exhibition centre, Tokyo Big Sight. 1,000 domestic and 2,000 international companies are expected to exhibit in the East and South Halls over 85,000sqm.
About Japan
For decades, Japan has been an important trading partner for Australia. The market is characterised by long-term relationships, making it a reliable place to do business.
Product diversification and niche positioning of product is key to establishing and maintaining market presence. The Japanese consumer is increasingly factoring in sustainability, innovation, provenance, health and wellness into their purchasing decisions.
Coping with the depreciation of Japanese yen and increasing prices for food and beverage, diversification of procurement is becoming more important today to secure stable supply. Japanese buyers are constantly searching for alternative products and suppliers. Australia is recognised as a trusted food and beverage supplier for its food safety and quality standards and offers unique advantages with geographical proximity and counter seasonality over EU and North American suppliers.
Success in the Japan market is a widely acknowledged precursor of success in the Indo-Pacific and Asian markets.
Australian Pavilion at Foodex Japan 2025
Austrade will exhibit as part of the Australian National Pavilion, together with the New South Wales, Queensland, South Australia, Tasmania, Victoria, and Western Australia State Governments. Austrade's booth will be combined with a lamb promotion space resulting a total footprint of 126sqm. A separate and private business meeting lounge for the exclusive use of Austrade booth participants for business matching will again be arranged in 2025.
By taking part in this program, you will be supported by Austrade Japan's specialist food and beverage Business Development Managers.
The Japan team will assist you by:
- pre-arranging appointments using Eventsair system and capturing ad-hoc meetings with target buyers and facilitating meetings in the Austrade business lounge or booth.
- assisting your preparation for the show including shipping samples, updating Austrade's E-directory and holding pre-departure webinar or individual briefing.
- notifying you on additional programs such as networking events and retail store inspection tours.
- providing access to all necessary information through a dedicated delegation website, a smartphone App and access to the Austrade Japan team both before and during the show.
- Foodex Japan is becoming an increasingly global food and beverage event. The Austrade Japan business development team will be joined by our Austrade BDM colleagues from South and North East Asia.
Physical presence on the Austrade stand is a prerequisite. Participant numbers limited to 26 companies due to space limitations.
How to participate
With limited places available, selection will be based on defined selection criteria and a first come-first served basis.
Expressions of interest will close once capacity has been reached or on 6 December 2024 whichever comes first.
Any Expression of Interest received after Friday 6 December 2024 will be put on the waiting list. Austrade will contact you once space becomes available.
