The Australia Pavilion

Austrade will host an Australia Pavilion at AFL 2022. The Australia Pavilion will utilise Australia's nation brand and showcase Australian horticulture capability. The Pavillion will occupy a prominent location within the trade show, alongside Australian industry associations, exporters and other Australian exhibitors.  

For Australian exporters, the Australia Pavilion will provide a central space to meet with buyer contacts from across Asia. Austrade will host buyer delegates from key export markets across ASEAN to help facilitate business matching. Other key ‘drawcards’ of the Australia Pavilion are a coffee lounge, cooking demonstrations with fresh Australian produce and a variety of networking functions with buyers and producers.

Who can participate?

Austrade invites expressions of interest from new to market or experienced Australian exporters that meet the following criteria:

• Is a producer or distributor of Australian horticulture products
• Is attending Asia Fruit Logistica in person
• Is willing to supply digital marketing assets

Austrade is seeking expressions of interest from Australian exporters to actively participate in the Australia Pavilion (subject to capacity). By participating in the Australia Pavilion you will be able to leverage Austrade’s extensive fresh produce buyer network across Asia, help raise the profile of Australian fresh produce and promote your products directly to Asian importers and distributors. If you are attending AFL, there are two options available depending on your situation, as outlined below.

NOTE: Austrade will not be coordinating exhibitor booths or the subletting of booths. If you want to exhibit at your own booth, please contact AFL directly to arrange.

Option 1: Participant

• Access to business matching support from Austrade (subject to buyer interest) 
• Prioritised participation in suite of Austrade activities including a networking function with buyers 
• Access to priority space for your company’s brochures/collateral to be displayed to buyers/visitors at the Australia Pavilion (in a group with other companies) 
• Access to a display area that will collectively highlight Australian produce (subject to space constraints)  
• Access to coffee lounge/meeting space at Australia Pavilion (subject to availability)  
• Listing in Austrade’s Australian Horticulture Exporter Guide 

NOTE: If you will be exhibiting at your own booth at AFL you are also welcome to select option 1. If selecting option 1 you will be required to purchase your visitor pass separately for the event. 

Option 2: Co-Exhibitor

• All the inclusions listed in Option 1 above 
• Listing as a co-exhibitor in the AFL directory, online AFL exhibitor list and AFL visitor guide 
• Exhibitor badge/s (quota TBC) 
• Access to the AFL virtual platform  

NOTE: A fee of USD 360 will be charged by Asia Fruit Logistica (AFL) for participation in Option 2. As mentioned above, this option does not include a designated space or booth at AFL, but rather access to activities, facilities and business matching space within the broader Australia Pavilion.

Express your Interest

Austrade welcomes exporters that have products that meet the criteria, participating companies must be willing to provide requested information, marketing materials as well as be prepared to engage with customers upon request.

Please note places in this program are limited and a panel of Austrade’s network will make a selection based on the specified criteria outlined above.