Austrade welcomes EOIs for the Digital Transformation to Indonesia Landing Pad Immersion Program
(21-23 October 2025)
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This bespoke program will support up to 15 export-ready tech scaleups to identify commercial opportunities, forge valuable connections, showcase their innovation and become part of the Indonesian digital ecosystem.
Who should apply?
This program is intended for Australian export-ready tech scaleups with offerings in:
- AI-enabled technology and solutions
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blockchain
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digital identity, verification & authentication
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data governance & digital asset custody
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risk assessments
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regulation, reporting & compliance
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cybersecurity
The Market Opportunities - Why Indonesia?
Ecosystem Overview
Indonesia is home to:
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A large, tech savvy population
279 million, with 60% under 40 years, comprise the world’s 4th most populous country, half of whom are unbanked or underbanked.
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A growing digital economy
Accounting for 40% of Southeast Asia’s digital economy, Indonesia’s digital economy is expected to grow from A$127.1bn in 2023 to A$168.9bn in 2025. High internet penetration (353.8m mobile connections; 212.9m internet users) underpins digital transformation.
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Enabling policy settings
Government support and associated measures focused on innovation, artificial intelligence, digital transformation, consumer protection, cyber protection and data governance.
Indonesia presents a unique opportunity for Australian technologies enabling digital transformation to find success in a rapidly growing market.
Austrade identifies the following opportunities:
- Opportunity 1 - AI
AI adoption in Indonesia is projected to contribute A$ 244 billion to the economy by 2030, equivalent to 13% of 2022 GDP. A 2024 study of financial and manufacturing companies found that 62% investing in pilot AI projects, while 23% are in the process of incorporating
The government has set a National AI Strategy (2020–2045) targeting healthcare, smart cities, public services, education, and agriculture as priority domains. There are opportunities in:
-Digital Transformation in Key Sectors: manufacturing, retail, logistics, and public services seek AI for analytics, customer experience, operational efficiency and monitoring.
- Improving Service Accessibility aimed at bridging service gaps in underserved areas
- Smart City Development: AI-enabled applications in traffic management, urban planning, security, and utilities to improve city infrastructure and services.
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Opportunity 2 - Cybersecurity & Verification
As a result of the rapid digital transformation, Indonesia has been vulnerable to cyberattacks; there were 403.9 million reported cyber incidents in 2023, most of them malware and trojan activity, prompting high awareness of the need to invest in cyber and data governance safeguards. Moreover, the Personal Data Protection Law came into effect in October 2024, pushing corporates to put more attention on cyber protection. The market for data privacy and governance is projected to reach A$5.3bn by 2028.Opportunities exist across banking and financial services; healthcare; customer facing industries and the public sector. In particular for technical security, incident management and monitoring tools, education and training, as well as open-source intelligence.
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Opportunity 3 – Data Governance
Indonesia is experiencing growing demand for robust data governance due to increasing digitization and the need for effective data management in various sectors. Recent initiatives like “One Data Indonesia” policy, aims to improve data sharing and accessibility within the government and for the public. The focus is on establishing clear data standards, improving data quality, and ensuring data security and privacy. Enabling technologies to support public and private efforts to digitise data, including digital identity and data processing tools.
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Opportunity 4 – Blockchain
Indonesia is the world’s third largest crypto market by user adoption, with Boston Consulting Group projecting a A$25 trillion market by 2030, with real-world asset (RWA) tokenization by 2030.
This growth is underpinned by Indonesia’s financial system where over half the population remains underbanked or unbanked, and the rapid rise of digital financial services such as e-wallets and online lending. Indonesia’s growing appetite for trusted digital infrastructure has opened the door for applications like tokenized microloans, digitized gold-backed contracts, traceable supply chain finance, and cross-border remittance layers all of which are being considered within Indonesia's policy framework. The primary opportunity for blockchain and web3 technology is currently in financial services and supply chains.
