The program offers participants access to:

• Pre and post MEDICA engagement: MTAA will deliver a market access program to prepare attending delegates for MEDICA.
• Pre-event marketing / Austrade delegate booklet: We will compile a delegation booklet, covering each participating company’s profile. Austrade together with MTAA will use various social media / other communication channels to promote the capabilities that will be presented on the Australian Pavillion to drive booth traffic. 
• Team Australia Booth: showcasing Australia’s medtech and digital health capabilities by highlighting selected Australian exporters and their innovations under a unified Australia banner. The 96sqm Team Australia-branded booth space will be shared among 25 participating companies. Each co-exhibitor will receive 2 complimentary exhibitor passes, listing in the official directory, dedicated floor space and access to joint amenities (bookable private meeting rooms).
• Business Matching Program: By joining the team Australia delegation, you will have access to Medica’s professional matchmaking app to facilitate efficient and productive on-site connections and one-on-one meetings with potential German and international partners. In market team will be hosting “market education” sessions and facilitate meetings wherever possible with desired customers / business partners.
• New conference format: At the heart of this is a clear restructuring of content. MEDICA 2026 divides its offering into five precisely defined thematic areas – ranging from clinical diagnostics and therapeutic technologies, through digital medicine, data and artificial intelligence, to integrated care, healthcare infrastructure, and education and global health A key new highlight is the Wearable Technologies Conference Europe, which will take place in future as part of MEDICA in Düsseldorf.
• Site visits and side programs: Subject to interest and additional costs, the in-market team may host side programs and site visits in the week after MEDICA.
   

  

  
  Please note that the expression of interest in NOT yet an official registration to join the MEDICA delegation. Austrade and MTAA will evaluate all expressions of interest submitted. We will reach out to you to confirm your eligibility, as well as provide information on the next steps for registration and confirmation of participation.