Who should participate 

Austrade are seeking registrations from Australian spirit exporters that meet the following criteria:  

• Companies active in spirits, ready to drink cocktails, liqueurs or mixology 

• That are currently exporting or are export-ready with an understanding of EU market requirements. This is a very mature and competitive sophisticated market.

• Comply with EU and UK regulations (including labelling and taxation rules)

• Be able to present your products on the Australian booth in person or with an in-market representative 

• Confirm your commitment to report any sales achieved as a result of participation at Be Spirits to Austrade for internal performance reporting purposes. Any collected information is commercial in confidence

Participating clients will be accepted based on the above criteria. The selection of clients will be made by Austrade. Please also note that Austrade's ability to host the Australia stand is subject to receiving sufficient confirmed registrations to assemble the 2027 delegation. If we do not receive sufficient interest, we may be unable to host the stand at the event.