Australian Wine Day Sofia, Bulgaria (Thursday 4 February 2027)

Join us in Sofia and connect directly with Bulgaria's leading wine importers, distributors, retailers, hospitality buyers and wine media.

Bulgaria is an emerging opportunity for premium Australian wines. Wine consumption remains deeply embedded in local culture, while consumers are increasingly exploring imported wines and new wine regions. Australian wines enjoy a strong reputation for quality, innovation and distinctive varietal styles, creating opportunities in the premium retail and on-premise sectors.

This tasting offers a cost-effective way to showcase your wines, build new commercial relationships and gain first-hand market insights. Whether you are seeking distribution, brand exposure or market diversification in Southeast Europe, Bulgaria provides access to a growing community of wine professionals and engaged consumers looking for new and exciting wine experiences.

Austrade Prague organizes the event in collaboration with the Australian Embassy in Bulgaria. The date was selected to follow the chain of wine events in Europe run by Wine Australia, commencing in early February in London and leading up to Wine Paris (18-21 February 2027) to best utilize the time spent by wine exporters in Europe.

Meet buyers. Build partnerships. Explore new opportunities for Australian wine in Bulgaria.

Aussie Wine Day Prague, Czech Republic (Tuesday 23 February 2027)

The Czech Republic has a long-established wine culture, high per-capita wine consumption and a growing interest in premium imported wines. Czech consumers are knowledgeable, adventurous and increasingly willing to explore New World regions, creating opportunities for Australian producers with strong varietal expressions, quality credentials and compelling brand stories.

This tasting provides a valuable platform to meet key trade contacts, strengthen existing relationships and showcase Australian wines to buyers actively seeking distinctive products for retail, e-commerce and the on-premise sector. It is an efficient and cost-effective way to increase market visibility and explore new commercial opportunities in a mature and highly engaged wine market.

Aussie Wine Day is the only annual wine tasting event dedicated to Australian wine exporters looking to enter or grow in the Czech market. Deliberately scheduled after Wine Paris to take advantage of the Australian exporters already in the region, Aussie Wine Day will be a one-day event held on 23 February 2027 in Prague and will focus on walkaround trade tastings and masterclass. After successful 2026 edition, Austrade will join again New Zealand Wine, UK Wine and the Embassy of South Africa to organize a joint "Commonwealth Wine" event held at the beautiful premises of the British Embassy in Prague.

Meet the trade. Raise your profile. Grow your presence in one of Central Europe’s most attractive wine markets.