Austrade invites expressions of interest from Australian wine exporters that are export ready with a viable product offering, existing customers and revenue stream/s, or have existing funding to support market expansion into Europe. We encourage wineries who already have a local importer as well as those looking for a distributor/partner in the Czech or Bulgarian market.
Participants will have the opportunity to
- Showcase products to carefully selected B2B audience
- Connect with local buyers, distributors, retailers and industry partners
- Increase brand visibility and introduce new wines
- Access Austrade's market insights and in-market networks
- Benefit from targeted business matching and promotional activities
Package options
Please find further details below on the package options available for participation in our events in Sofia and Prague, with different options for shared or full tables. You will have the option to nominate your interest in participating in either the Sofia, Prague events or both.
| Sofia, Bulgaria 4 February 2027 |
| Full table $660.00 AUD |
This would be your own table at the event for your exclusive use. |
| Prague, Czech Republic 23 February 2027 |
| Shared table $500.00 AUD |
This would be a table shared with another non-AU winery at the event. If you have a Czech importer and think you may engage them, we would suggest you reach out to them before registering. They may wish to represent you alongside another winery (NZ, South Africa or UK), in which case, the cost of the table would be shared. |
| Full table $1,000 AUD |
This would be your own table at the event for your exclusive use. |
Payment
Clients are expected to cover:
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Participation fees as outlined in their chosen package - to be selected when accepting an offer of a place in the Australian Wine Days 2027 event
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all travel, accommodation and incidental costs
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freight costs for any other physical collateral including samples
Austrade requires payment upfront for all international events. The payment term is 30 days from invoice date, and your place is not fully secured until the entire fee is paid.
Please refer to the event Terms of event participation | Austrade for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.
You may also be eligible to claim some of your marketing and promotion costs associated with this exhibition through the Export Market Development Grant scheme. For more information visit https://www.austrade.gov.au/en/how-we-can-help-you/grants or call 13 28 78.
If you are considering this program, Austrade recommends that you consult "Smartraveller," the Australian Government's travel advisory service. Travel advice is updated regularly on this site. Australian companies should also obtain insurance coverage, please consult smartraveller for additional information. Please note that Austrade will only work with clients that maintain appropriate business ethics and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. Review further information on anti-bribery here.
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Please note that the expression of interest is NOT yet an official registration to any activity forming part of the Australian Wine Days 2027. Austrade will evaluate all expressions of interest submitted. We will reach out to you to confirm your eligibility, as well as provide information on the next steps for registration and confirmation of participation. |
